Research Terminology

What is Primary Source?

Primary Information is original, and made by yourself

Primary also means FIRST
Note taking, surveys 

What is Secondary Source?

Researching stuff that's already out there, Researching on the internet, books, magazines

What is Market Research?

Research into what your audience wants (Surveys, Feedback) so therefore you can sell what your audience wants (improve your work). 

What is Quantative results?

Information that you get back that then can be shown in a graphs, percentages, bar charts.

What are Qualitative results?

People opinions that are into comments, there own sentences, quotes. 

Audience Profiling

Demographic Information

Religion-N/A
Location-Nottingham
Gender-Female
Age-17
Employed?-Unemployed 


Psyhographic 

Student
Gamer 
Music-Learning guitar

Socio-economic  

Employed-Unemployed
Money-
Class-Lower

Identify the audience profile of someone that watches:

CBeebies

Demographic

Both Genders = Put this because its aimed at all children
Age Range- months old - 6 years = For most children in the UK its the first channel they watch from Months Old. And may still watch till around about 6 years old  
Religion - Any = Aimed at everyone 
Unemployed = Aimed at children 

Psyhographic

Children 
Bright colours 



Grand Design

Demographic

Both genders = Aimed at all adults/Elders
Age Range - 20s+ = 
Religion - Any = Aimed at Everyone 
Employed? - Most probably Employed ]

Psyhographic





Survey

Name?
Age Range(15,17,18+)
Gender (Female,Male,Other)
What interests you within genres (horror, comedy, thriller)
What secret would you prefer in a short film - Secret agency/group or - Secret relationship/friendship